1. Who is responsible for your information

Jordan Antonio Brown is the controller of personal information collected through this website and related enquiries.

2. Information collected

The information collected depends on how you use the website and which enquiry route you choose. It may include:

• Your name, email address, telephone number and organisation.
• Details about a media, podcast, speaking, brand, football or general opportunity.
• Campaign information, dates, proposed deliverables and budget information.
• For Half a Yard Coaching enquiries: parent or guardian details, player name, age, position, level, location, goals and availability.
• For Half a Yard Talent applications: age, location, sporting or creator background, club or platform links, goals and representation status.
• Technical information such as IP address, device/browser information, pages viewed, referral source and interactions with website buttons.
• Emails, follow-up notes and records created while responding to your enquiry.

Please do not submit medical information, identity documents, criminal-record information or other sensitive information unless it has been specifically requested and there is a clear lawful reason to provide it.

3. How information is collected

Information is collected when you complete a website form, email a business address, communicate during follow-up, or interact with the website. Limited technical and usage information may also be collected through hosting logs, security tools and analytics.

If information is obtained from another source—for example, a publicly available professional profile or a person introducing an opportunity—the source and context will be considered before the information is used.

4. Why information is used and the lawful bases

Responding to enquiries and taking steps before a contract

Contact details and enquiry information are used to review opportunities, answer questions, provide availability or quotations and take requested steps before entering into an agreement. The lawful basis is normally contract or steps requested before a contract.

Managing relationships and legitimate business interests

Information may be used to organise enquiries, assign follow-ups, prevent duplicate communication, maintain professional records, protect the website and understand which services or pages are useful. The lawful basis is legitimate interests in operating a secure, responsive football, media, coaching and talent business, balanced against your rights and expectations.

Consent

Consent is used where required, including optional marketing communications or non-essential cookies where applicable. Consent can be withdrawn at any time.

Legal obligations and safeguarding

Information may be retained or disclosed where reasonably necessary to comply with law, tax and accounting duties, establish or defend legal claims, or respond appropriately to safeguarding concerns.

5. Children and young players

Children have data-protection rights in their own name. Information about a child is limited to what is reasonably necessary to review or provide the requested coaching or development service. The website is not designed to collect children’s information for advertising or profiling.

6. Who information may be shared with

Personal information is not sold. It may be shared only where necessary with:

• Website hosting, security and technical-support providers, including Hostinger.
• Google services used for website analytics, Search Console, enquiry tracking or business records.
• Form, email and workflow services used to receive, store and route enquiries.
• Professional advisers, insurers, accountants or legal advisers where necessary.
• Clubs, brands, event organisers or other counterparties only where this is necessary for an opportunity and is expected or agreed.
• Authorities or safeguarding bodies where disclosure is required by law or is necessary to protect someone.

Service providers are expected to process information only for the relevant service and with appropriate security and contractual protections.

7. International transfers

Some technology providers may process information outside the United Kingdom. Where this happens, the transfer will rely on an applicable UK adequacy regulation or appropriate safeguards such as the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another lawful transfer mechanism. Information about relevant safeguards can be requested using the contact details above.

8. How long information is kept

Information is kept only for as long as reasonably necessary for the purpose for which it was collected. Retention is decided by considering:

• whether an enquiry is active and whether follow-up is reasonably expected;
• the duration of any coaching, talent, media, partnership or contractual relationship;
• safeguarding, dispute and legal-claim considerations;
• tax, accounting, insurance and regulatory requirements;
• whether the information is still accurate, relevant and necessary.

Information that is no longer needed will be deleted, anonymised or securely archived where continued retention is legally required.

9. Cookies, analytics and embedded content

The website may use essential cookies for security, form operation, website administration and performance. Analytics may be used to understand visits and interactions. Non-essential cookies should be used only where permitted and, where required, after consent.

Pages may contain embedded YouTube videos or links to services such as YouTube, Instagram, TikTok and X. Those services may receive device, cookie or usage information when you interact with them and will handle it under their own privacy policies.

You can manage or delete cookies through your browser settings. Blocking some essential cookies may affect website forms or functionality.

10. Security

Reasonable technical and organisational measures are used to protect information, including HTTPS, access controls, spam protection, secure hosting and restricted access to enquiry records. No online system can be guaranteed completely secure, so please avoid sending unnecessary sensitive information.

11. Your rights

Depending on the circumstances and lawful basis, you may have rights to:

• ask for access to your personal information;
• correct inaccurate or incomplete information;
• ask for deletion or restriction of processing;
• object to processing based on legitimate interests;
• receive certain information in a portable format;
• withdraw consent at any time where consent is relied upon;
• complain to the Information Commissioner’s Office.

You have the right to object to processing based on legitimate interests. You also have the right to object to direct marketing at any time.

Requests can be sent to hello@jordanantoniobrown.com. Identity may need to be confirmed before a request is completed.

You can contact the UK Information Commissioner’s Office through ico.org.uk/make-a-complaint.

12. Automated decisions

The website does not make decisions about people using solely automated processing that produces legal or similarly significant effects. Forms may be automatically routed to the appropriate enquiry category, but substantive decisions are reviewed by a person.

13. Changes to this policy

This policy may be updated when website services, forms, suppliers or legal requirements change. The latest version and effective date will always appear on this page.