The Story

About Jordan

Footballer.
Storyteller.

West Ham United Europa League player • Arsenal Academy graduate • Professional footballer across England, Germany and Canada • Cavalry FC first goalscorer • Founder of Half a Yard

My journey through football has taken me from elite academy environments in England to European competition, professional football in Germany, historic moments in Canada and now into football storytelling, media, public speaking and player development.

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At A
Glance

The key chapters that shaped my football story and the credibility behind my platform.

01

West Ham United

Progressed through the academy and made my first-team debut in the UEFA Europa League.

02

Arsenal Academy

Developed within one of England’s most respected academy environments.

03

Germany

Became one of the first English-born players in almost 40 years to represent Hannover 96.

04

Canada

Scored the first goal in Cavalry FC history and represented clubs in the Canadian Premier League.

The
Journey

Football is never just the headline moment. It is the work, the setbacks, the dressing rooms, the travel and the lessons in between.

I grew through football environments where standards mattered every day. Being around top academy players and professional dressing rooms taught me early that talent alone is never enough. You need discipline, resilience, timing and the ability to adapt when the path changes.

My West Ham United journey gave me the chance to step into first-team football and make my debut in the UEFA Europa League. My time connected to Arsenal’s academy environment gave me another perspective on elite youth development and what it takes to compete around high-level players.

Moving abroad brought another layer to my career. Germany tested me technically, mentally and culturally. Canada gave me the chance to be part of something new, score a historic first goal for Cavalry FC and experience football in a growing league with a different energy.

Football gave me the story. Now I use that story to create, teach and open doors.

What
Shaped Me

The lessons behind the career are just as important as the clubs on the CV.

Elite Standards

Academy football showed me the level of detail, discipline and professionalism needed to survive around top players.

Adaptability

Germany and Canada forced me to adjust to new cultures, new styles, new dressing rooms and different expectations.

Resilience

Football careers are rarely simple. Setbacks, injuries, moves and uncertainty all shape the player and the person.

What I Do
Today

My work now connects football, media, storytelling, talent development and opportunities beyond the pitch.

Media & Storytelling

  • Football storytelling
  • YouTube content creation
  • Podcast hosting
  • Public speaking
  • Brand and media collaborations

Half a Yard

  • Half a Yard Talent
  • Half a Yard Finishing
  • Half a Yard Scouting
  • Player development insight
  • Personal brand and opportunity building

Career
Path

A simplified timeline of the journey so far.

Academy

Arsenal and West Ham United

Developed through elite academy environments and learned the standards of professional football.

First Team

West Ham United Europa League

Made my West Ham United first-team debut in European competition.

Germany

Hannover 96 and VfR Aalen

Continued my professional journey abroad and became part of Hannover 96’s English-player history.

Canada

Cavalry FC and Pacific FC

Scored the first goal in Cavalry FC history and played in the Canadian Premier League.

Later Chapter

Content, TST and Baller League

Expanded into football storytelling, creator football, YouTube, podcasting and building the Half a Yard businesses.

Work With Jordan

Football,
Stories & Opportunity

For podcasts, media appearances, public speaking, brand partnerships, football projects, Half a Yard Talent, coaching and scouting enquiries.